Is this Medical Advice Real? The Deepfake Dilemma

Written By L Trotter II

Dear Healthcare,

In this edition of the Informed newsletter, we delve into the escalating threat posed by AI deepfakes—synthetic media so convincing by Ai that they can deceive the human eye. (This has been proven!) As leaders in healthcare, understanding the implications of these technologies within your ecosystem is crucial.

Lets dive in.

What Are Deepfakes?

Deepfakes are hyper-realistic Ai renderings used to create convincing image, audio, and video hoaxes. This technology manipulates audio and visual elements to produce content that appears authentic. Originally developed for entertainment and content creation, deepfakes have quickly been used for scams including cybersecurity breaches.

e.g., Taylor Swift Deepfake: https://twitter.com/i/status/1745226438641602866

Healthcare Implications

For healthcare, the integrity of digital communications is crucial. Deepfakes can impersonate personnel in fraudulent videos or audio clips leading to fake medical advice and endorsements. This poses serious risk to the trust and reliability of medical communications which are critical in healthcare.

How Deepfakes Are Made

The process involves training algorithms with large datasets of real audio or video clips to replicate a person’s appearance or voice. As Ai becomes more accessible, the ease of creating convincing deepfakes increases. The public access to Ai tools means those with minimal technical skills can generate deepfakes.

Defending Against Deepfakes

Preventing the spread and impact of deepfakes in healthcare cybersecurity involves several strategies:

  1. Advanced Verification: Cross-checking information with reliable sources, verifying the identity of the person or organization creating the content.

  2. Educate and Train Staff: Awareness and training can help individuals recognize and report potential deepfakes.

  3. Implement Detection Tools: Invest in technologies that detect synthetic media, analyzing inconsistencies in videos or sounds that may not be perceptible to humans.

P.S. Share your experience with Deepfakes in the comments below!

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L Trotter II

As Founder and CEO of Inherent Security, Larry Trotter II is responsible for defining the mission and vision of the company, ensuring execution aligns with the business purpose. Larry has transformed Inherent Security from a consultancy to a cybersecurity company through partnerships and expert acquisitions. Today the company leverages its healthcare and government expertise to accelerate compliance operation for clients.

Larry has provided services for 12 years across the private industry developing security strategies and managing security operations for Fortune 500 companies and healthcare organizations. He is influential business leader who can demonstrate the value proposition of security and its direct link to customers.

Larry graduated from Old Dominion University with a bachelor’s degree in Business Administration with a focus on IT and Networking. Larry has accumulated certifications such as the CISM, ISO27001 Lead Implementer, GCIA and others. He serves on the Board of Directors for the MIT Enterprise Forum DC and Baltimore.

https://www.inherentsecurity.com
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